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Why Email Marketing is Important for eCommerceĬNBC reports that Millenials are spending more time checking their emails than any other age group but regardless of who you sell to, there are numerous reasons why you absolutely must be using email with your eCommerce business. So, to help answer this question we’ve created a list of the most popular platforms and apps that you should look at using for your Shopify store’s email marketing strategy. If you take a look in the email marketing section of the Shopify app store, you’ll see there are so many different platforms and apps available, it can be hard to decide which one will work the best for you. One question we often get though is, “what’s the best email marketing app for my Shopify store?” One way that many eCom brands are doing this, and dominating, is with email marketing. With rising ad costs, the pressure is on eCommerce sellers to boost their store conversion rates and sell more to their existing customers.
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